The M&H Group provides technology and management consulting services. M&H Group has helped clients solve complex problems by leveraging a subject matter expertise and a practical approach

Case Studies

Capacitor Design for Multinational client

A large international capacitor manufacturer sought to expand market share and respond to industry demands more effectively, allocate capital across its business units and determine its strategic direction. The company worked with M&H Group to help design a new line of capacitors, redefine its manufacturing and operations, and achieve aggressive sales growth goals in North America.

The Problem

The company’s growth was being limited by a number of obsolete capacitor products, which made it increasingly difficult to manage performance and allocate capital across business units. The company engaged M&H Group to develop a new capacitor product line with desired demand in the market, and design world class manufacturing process to meet the quality demands of discriminating customers.

The Approach

M&H Group worked side by side with the client on all aspects of the technology development, manufacturing process design, and managing the development of engineering staff to support the new product line. M&H Group maintained close coordination on all project activities and significantly increased the likelihood the company would be able to operate on its own once the project was completed.

The Results

Developing a new capacitor product line can be a major undertaking that presents a wide range of challenges. M&H Group was able to help the company complete its one-year effort. The company now has increased its market share and achieved competitive advantage through their new capacitor product lines, which meets quality control specifications demanded by clients and which is rarely achieved by competitors.

On-Line Marketing for Large Technology client

A large international energy company wanted to increase market share in its consumer retail division and rollout a long-term marketing strategy, in partnership with leading national retail brands, to increase same store sales lift and share of wallet. The company worked with M&H Group during the launch of a newly created and independent business line. The scope of the work included: designing and rollout a marketing loyalty program, redefining customer experience, implementing technology and operations capabilities, and helping the client achieve aggressive sales growth goals in North America.

The Problem

The company’s strategic goals were focused on vertical integration and execution speed to achieve first mover advantage on target market. A proof of concept for a new loyalty program needed to be done quickly in order to sign up leading national retailers into loyalty program partnership while maintaining the competition at bay. More specific challenges included achieving world class execution on a very aggressive schedule, finding and eliminating process inefficiencies, and increasing marketing effectiveness. The client needed a capable and trusting “business partner” to rally the marketing, business operations, and finance units to achieve the goal of the two-year marketing loyalty project which was to exceed same store sales and share of wallet targets.

The Approach

M&H Group worked alongside with the client on all aspects of the project. This included being nimble on developing a brand and establishing a marketing website presence, developing promotions and communications, establishing technology capabilities in business intelligence and analytics, and establishing reporting capabilities to manage marketing effectiveness and financial performance.

The Results

M&H Group was able to help the company complete its proof of concept to validate the marketing strategy. The company has now an operating model to attract more prominent partners, support the projected growth of the business, data that is timely, accurate and consistent to manage marketing effectiveness and financial performance. In addition, the foundational technology and processes give the new business line the time and credibility to play a more strategic, forward-looking role within the company.

Marketing Management for Retail client

A start up retail client sought to capitalize on a hot new product with exponential demand by children stores and national retail chains like Norstrom and others. The company worked with M&H Group to help design a new line of supply chain process, redefine financial and operations capabilities, and achieve aggressive expansion goals in North America.

The Problem

The company’s experienced explosive growth and was being limited by its supply chain, inventory management and financial planning, which made it increasingly difficult to fulfill orders for products manufactured in China. The company engaged M&H Group to develop a new supply chain process, and design a financial planning process to meet the order and terms demanded by major national retail stores.

The Approach

M&H Group worked in partnership with the client on all aspects of the business development, supply chain process design, logistics and finance management to support the new product line. M&H Group provided expertise and maintained close coordination on all project activities and significantly increased the likelihood success.

Lessons Learned

Commercializing a new consumer product can be a major undertaking that presents a wide range of challenges. M&H Group was able to help the company complete its consumer product expansion to local and national retail chains. The company now has increased its market share and developed a strong brand in its category.

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